|

Originally published in
the Grand Rapids Business Journal, April 18, 2005.
When I was five years-old, my family moved from
Pennsylvania to South Carolina. Five is a pretty good age to
make a move like that, I think. It's always tough to leave
friends and familiar surroundings, but everything is an adventure
at that age. New is good. New is interesting. But it also makes
the old a little bit... magical.
Every summer we'd make a pilgrimage back to Pennsylvania to
visit relatives and to experience things that you just couldn't
experience in South Carolina, which in the early 1970s was
a significant list. There was the food (Tasty-Cakes, birch
beer, Lebanon baloney), the sites (row homes, big and old Catholic
churches, playgrounds with enormous metal slides and swings),
the sounds (diesel trucks rolling past my Grandmother's house,
Pennsylvania Dutch accents -- "chunny, get outta m'road" --,
Kimba the White Lion on *cable* television!) But one of the
biggest things was going shopping at a local department store
called Boscov's, specifically the toy department.
Boscov's had a display case with toy cars called Corgi's.
The Corgi's were big and metal and shiny and heavy. They almost
required two hands to hold. Lord, they were beautiful. But
they were also expensive ($10!) and were clearly meant for
a higher caste than mine. But on top of this display case was
a glass cube that rotated to show the current model year of
Matchbox cars. Each slot had a car and a number. You'd tell
the lady which number you wanted and she would reach back to
the wall behind the counter and pick a corresponding Matchbox
-- literally! Those wonderful little vehicles, with their real
metal bodies, bakelite wheels, and "Made in England by
Lesney" stamped on the bottoms, came in matchboxes. Lift
the cardboard flap and roll out the car. And for only a dollar!
Oh, rapture!
Sigh... This bit of nostalgia was brought on by the recent
decision of the last family-owned department store, Roger's,
to call it quits. We didn't shop at Roger's often (no toy department),
but I certainly liked the idea of it: something you could experience
only here and not at the all the other Wal-Marts at all the
other exits off the pike. But a new mall and all its nearby
regional and national chains finally did suck all the dollars
out of Roger's and that is that.
So I'll miss Roger Raccoon, the Roger's mascot, and I know
a lot of other people will, too. But I hope not too many. Because
it'd be kind of sickening to find Roger Raccoon plush toys
in the nostalgia bins of Cracker Barrel restaurants nation-wide.
|